Campaign Case Studies
Student Project Spotlights
Organisation:Â The London Interdisciplinary School
Role: Creative Strategist and ProducerÂ
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Led the creative direction and production of a series of social media carousels showcasing student projects at LIS. Rather than simply telling our audience what students could do, the series aimed to show it, giving prospective students and parents a genuine sense of the work students produce.
Content was tied to current affairs, events and issues wherever possible, keeping it timely and relevant. The approach paid off, with some of the strongest posts reaching over 200k views.
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Faculty and Student Webinar Showcases
Organisation:Â The London Interdisciplinary School
Role: Producer and HostÂ
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Led the online "brand" webinar series, aimed at attracting new and warm audiences by showcasing faculty expertise and student project topics. Built strong relationships with staff and students to coordinate effectively and manage external comms, ensuring high sign-up and attendance numbers.
Once live, hosted the webinars and managed the tech, ensuring a smooth experience for speakers and audience alike. Also managed the follow-up comms directly, keeping the audience warm after each session and helping move them further down the funnel, with many attendees going on to express interest in applying.
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River Cottage PartnershipÂ
Organisation:Â Abel & Cole
Role: Producer
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Conceived and produced a partnership with River Cottage as part of our Autumn campaign, featuring Hugh Fearnley-Whittingstall and his new cookbook. The campaign ran across email, social and web, with stakeholders from both organisations working closely to ensure smooth delivery and strong results across reach, engagement and sales. The campaign was a success both metrically and relationally, leading to multiple further collaborations with River Cottage.
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Field & Flower 10 Year Anniversary
Organisation:Â Field & Flower
Role: Producer
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Produced and delivered a campaign to mark the company's 10-year anniversary, designed to strengthen brand loyalty and generate authentic, shareable content. Identified 15 long-standing subscribers across London and coordinated a route alongside a content freelancer to capture their stories first-hand.
The campaign produced a bank of genuine customer testimonials and content, later deployed across email, social and web to build trust and drive engagement with prospective customers.
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